Hotels|short term rentals|tours, activities & experiences
Direct bookings
just became a team sport
Until now, every hotel, short term rental, and experience operator had to win direct bookings on their own. The Alliance changes that by bringing the collective power of a network to direct bookings.
The advantage direct booking never had
Platforms win because they are networks.
They span destinations, properties, experiences, and trip types. A traveler does not need to return to the same operator for the platform to win again. Direct booking has never had that advantage. Each operator has had to win guests, bring them back, and create future revenue mostly on their own.
The Alliance gives direct booking a network of its own.
We bring operators, partners, and shared initiatives into one connected ecosystem, so more bookings shift direct, more guests keep booking direct, and more revenue stays with the operators and partners building the direct channel.
Alliance initiatives
We're building open initiatives.
To benefit the whole direct booking ecosystem.
A shared loyalty network that rewards travelers for booking direct — and pays operators, creators, and platforms for every guest they bring in.
Connects
With
Connects
With
Direct Booking Partner Network
Lets creators, apps, and platforms earn commissions by sending travelers directly to operators — giving the whole industry a financial reason to go direct.
Connects
With
Direct Booking Marketplace
Connects operators with vetted tools, consultants, and specialists for going direct — and gives providers access to a qualified audience that's actively looking for what they offer.
Connects
With
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The Alliance
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There's a place for everyone.
Travel Operators
Industry Allies
FAQs
Frequently Asked Questions
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Be part of the direct booking ecosystem building a world where everyone profits more by shifting bookings direct.